Terry Moore: How to tie your shoes
via youtube.com
Who would have thought it. I love that TED has these types of talks as well as the change-the-world speeches
Consumer brand specialist with a creative spark and a healthy interest in social media.
Any views expressed on this site are my own unless stated.
Who would have thought it. I love that TED has these types of talks as well as the change-the-world speeches
Excellent speech on how information is being censored through search
A Cannes Lion 2011 winner. Can't believe this is the first time someone has done this!
Brief: We developed a promotional campaign, targeted towards innovators and early adaptors in the market, by giving them an opportunity to try out the new innovations by using new innovations. We published a print ad as a test road in Norways leading magazines inviting potential costumers to download an iPhone app and try out the innovations for themselves.
Creative Idea: Volkswagen dealers invited potential buyers to download a free application and told that they could test drive the new Volkswagen Passat in tomorrow’s newspaper. Advanced driving assistance systems and safety solutions can be difficult to explain. Therefore, we let customers try out the innovations themselves, by launching an app that allows them to test drive a car with an ad as a testroad. It was easy for Volkswagen dealers to send out the link to customers that already was Passat owners. By clicking on the dealer button, they found the nearest dealer for a real test drive.
Results: The day after the SMS was sent to potential customers, the application was number one of the downloaded applications in AppStore Norway, in the category Utilities. Volkswagen dealers received hundreds of requests for a real test drive. Anyway. This solution should do more than lead to measurable numbers, it should consolidate Vokswagens position as the most innovative car brand. According to surveys done in the Norwegian market, Volkswagen has increased awareness of their pay off, innovations to the masses. Volkswagen Passat is Norway’s most sold car so far this year.
Advertising Agency: TRY Advertising, Oslo, NORWAY
Copywriter: Petter Bryde
Art Director: Thorbjorn Ruud
Account Director: Morten Polmar
Account Manager: Cathrine Wennersten
Copywriter: Eva Sannum
Art Director: Markus Lind
Account Director: Ole Hustad
Copywriter: Jonas Grønnern
Account Director: Lars-Kristian Harveg
Mac Designer: Ole Jakob Boe Skattum
Mac Designer: Thomas Braten
Production Company: Mobiento (Mobiento)
(via I Believe In Advertising)
